Neeta Lulla launches ‘Wellness + Wellbeing’ online initiative
Womenswear designer Neeta Lulla will launch ‘Wellness + Wellbeing’ as an online media initiative to share mindfulness tips with customers under lockdown, in collaboration with wellness experts.
Neeta Lulla will launch Wellness + Wellbeing live on Instagram on April 14, the designer announced on Facebook. The first of what will be a new series of wellness talks will be hosted by Nishka Lulla and celebrity yoga trainer and wellness expert Anshuka Parwani and will focus on holistic wellbeing.
“Wellness encompasses a healthy body, a sound mind and a tranquil spirit,” announced Lulla on Facebook. “Enjoy the journey as you strive for wellness.”
The aim of the talks is to keep customers engaged with the brand as its stores and online orders remain shut-down during lockdown.
Designer Neeta Lulla also went live on Instagram herself on April 9 to share tips on fashion design and building a career in the industry. The brand held a ‘Wellbeing Wellness Week’ on Instagram last week, which began its foray into talks with wellness experts.
Neeta Lulla launched her eponymous brand in Mumbai and opened her first flagship store in 2005. Lulla has also worked extensively as a film costume designer for three decades. In November, 2019, Lulla unveiled her new look flagship store in New Delhi and the store features a special bridal themed area.
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