Neeman’s partners with cricketer Jasprit Bumrah for ‘Change the Norm’ campaign

By

Maverick Martins

Published
Oct 29, 2021

​Homegrown sustainable footwear brand Neeman’s has signed Indian cricketer Jasprit Bumrah for a digital campaign ‘Change the Norm’ to promote its newly launched ReLive Knit Sneakers.
 

With the popularity of Bumrah, Neeman’s expects strong sales of its newly launched collection, which it claims has been made from recycled PET bottles.
 
Commenting on the campaign, Amar Preet Singh, co-founder of Neeman’s, in a statement said: "We are stoked to have partnered with the Jasprit Bumrah, a gifted fast-bowler from the Indian cricketing world for our marquee campaign, #ChangeTheNorm. His personality truly represents everything we stand for.”

“At Neeman’s, we have always strived to think outside the box, go beyond our limits and be greater with every collection. Jasprit’s career trajectory and unique personality are an inspiration for one and all. This is in line with how our ReLive Knit Sneakers challenge the status quo and set a new standard for footwear,” he added.
 
The unisex ReLive Knit Sneakers and Slip-Ons collection has been priced at Rs 3,299 ($45) and is available on Neeman’s official website and leading e-commerce platforms in the country.