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Published
Jul 12, 2022
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Neeman’s expands portfolio with launch of 'Tree Sneakers'

Published
Jul 12, 2022

Homegrown sustainable footwear brand Neeman’s has expanded its portfolio with the launch of its new sneaker range ‘Tree Sneakers’.


Neeman’s expands portfolio with launch of Tree Sneakers - Neeman's - Facebook


The brand claims that the fabric used in making the new collection contains tencel lyocell fibers derived from natural raw material wood that have been sourced sustainably.

Neeman’s new collection will be promoted through its ongoing campaign ‘Change the Norm’.

The Tree Sneakers have been packed in plantable paper leaflets along product description tag that gives the customers the thought process behind the product/material.

Commenting on the launch, Taran Chhabra, founder CEO of Neeman’s in a statement said, “With over 150 million trees being logged each year for cellulosic fabric production, we are seeing a depletion of 80 percent of our ancient forests. It was time to augur some positive action towards sustainable production and manufacturing. This was the premise for our new range of sneakers and why we went through an arduous process of research on how we can contribute towards protecting our biodiversity.”

Amar Preet Singh, co-founder at Neeman’s added, “Made from botanic origin wood-based fibers, Tree Sneakers provide the ultimate comfort and style. The silhouette and the function bring a perfect blend of fashion, comfort, and care for not just the customers but also our planet. This is a much larger initiative to combat climate change and hopefully will motivate individuals and corporates to chime in and do their bit.”

Neeman’s is an eco-friendly shoe brand that sells classic sneakers, jogging shoes, and loafers in a range of colours. It is endorsed by celebrities like Jasprit Bumrah, Bhumi Pednekar, Samantha Prabhu, and Mandira Bedi.

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