Published
Sep 3, 2018
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Needledust opens in Select Citywalk, Delhi

Published
Sep 3, 2018

Delhi-based footwear brand Needledust has opened a flagship store at Select Citywalk mall in the city’s Saket district.

Needledust has opened a flagship store at Select Citywalk mall in Delhi - Needledust- Facebook


On September 1, Needledust opened its doors on the second floor of Saket’s Select Citywalk mall. The launch was attended by brand founder and creative head, Shirin Mann Sangha, and marked the debut of the brand’s latest collection of Juttis for the upcoming festive season.

The store is the brand’s second in New Delhi and it also retails from a store in the Shahpur Jat area. The brand has been endorsed by a number of Bollywood celebrities including Sara Ali Khan and Alia Bhatt.

The brand also recently held a pop-up store on August 29 in Hyderabad, hosted by multi-brand boutique Araaish at the Taj Krishna in Banjara Hills. The brand took the occasion to launch its “Fantasy Fields” collection.

Needledust was launched by Shirin Mann Sangha in May 2014 after she was inspired by seeing her mother wear Juttis as a child and later by designing her own pair for her wedding. The brand aims to create modern Juttis that both keep the tradition alive and reach a new audience. The brand also retails online through its dedicated e-commerce store.

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