Needledust collaborates with Sand on jutti line
Needledust, a New Delhi- based brand specialising in juttis, has collaborated with womenswear brand Sand by Shirin to launch a collaborative jutti collection. The line has launched online and in stores, Needledust announced on Facebook.
The footwear in the collaborative collection features hand embroidered details and decorative jute strings in various textures and patterns, Needledust announced on its website. The collection has a resort wear feel and is designed to take the wearer from day to night with ease. The collection is also vegan as part of both brands’ commitment to cruelty-free manufacturing.
The collection has a mostly neutral colour palette with hints of gold for a paired-down yet feminine aesthetic. Pastel options are also available and tiny shells adorn slip-on sandals to create textured trims. The line also includes more basic style slip-ons in vegan leather and hues ranging from coral to olive green and baby blue among others.
Needledust retails from its dedicated e-commerce store and brick-and-mortar flagship outlets, including its most recently opened store in Mumbai’s Jio World Drive at BKC. The brand was launched by Shirin Mann Sangha in New Delhi in 2014 with the aim of offering bridal juttis for modern women looking for a luxury option, according to the brand’s website.
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