Navyasa by Liva expands retail presence with store in Mumbai

By

Maverick Martins

Published
Apr 12, 2022

Navyasa by Liva, a saree brand from the house of Aditya Birla Group has expanded its retail presence with the opening of its fifth store at the Phoenix Palladium mall in Mumbai.

The store is located on level 2 of the mall and has a magic mirror which is a digital marvel for shoppers. Navyasa by Liva is the first saree brand to use the magic mirror, a cutting-edge digital technology which allows customers to browse and virtually try on over 150 saree styles.

Commenting on the expansion, Rajnikant Sabnavis chief marketing officer of Grasim Industries) in a statement said, “Navyasa by Liva has received a great response from new-age women and is witnessing a consistent rise in demand. The brand is an ode to true contemporary, cosmopolitan Indian women who believe that style is a combination of fashion and comfort. After the success of our four flagship stores, the natural next step was to launch additional stores in relatable spaces which cater to our audience. Phoenix Palladium fits the criteria in every way.”

Navyasa by Liva flagship stores are also operational at Ambience Mall Vasant Kunj, DLF Saket in Delhi, Orion Mall in Bangalore, and Inorbit Mall in Mumbai.

Navyasa has been created by designers Abir and Nanki, along with the internal design team at Liva. It currently offers 17 collections in five different varieties of nature-based Liva fabrics.