Nautica names Aditya Roy Kapur as brand ambassador

By

Maverick Martins

Published
Apr 25, 2023

International fashion brand Nautica has named Bollywood actor Aditya Roy Kapur as its brand ambassador for the Indian market.

The actor will feature in the brand’s new campaign endorsing the latest spring summer-23 collection for men.

The campaign will be rolled out across mediums, including outdoor, social media engagement and leading digital platforms.

With this association, Nautica aims to further strengthen its customer base and establish itself as one of the leading fashion brands in the country.

Commenting on his association with Nautica, Aditya Roy Kapur in a statement said, “I am very excited to be associated with a legacy brand like Nautica, which is synonymous globally with high-quality and classic men’s fashion. The brand compliments my sartorial sense of style, and I'm looking forward to seeing how our synergies merge and unfold.”

Vishal Anand, senior director at Myntra added, “Aditya Roy Kapur's personal style and attributes strongly resonate with the brand ethos and embodies Nautica perfectly making him the ideal choice for brand ambassador. We are confident about the association strengthening Nautica's presence further in the country and establishing a deeper connection with the brand’s existing customers.”

Nautica has a strong customer base across metros, tier 1 and tier 2 cities and beyond. It offers a range of categories in apparel and accessories and is available on Myntra, Flipkart, in addition to having a strong store presence across the country.