Naushad Ali collaborates with Levi’s for Mumbai installation
today May 10, 2019
Designer Naushad Ali created an art installation to celebrate the 146th birthday of Levi’s for its 501 Day on May 10. The exhibition was held at the Levi’s Lounge in Lower Parel, Mumbai.
Ali created an exhibition for the U.S. brand Levi’s that showcases the history of its denim as well as its aim to promote sustainable fashion in the future. Ali was selected to create the Levi’s sustainable 501 art exhibition as he was recently awarded best designer in the sustainable category at the R-Elan ELLE Graduates 2019 in March.
Naushad Ali launched his eponymous label after graduating from the National Institute of Fashion Technology in Chennai and setting up Studio Liam in 2014. Ali’s work mixes Indian tradition with modern minimalism. Working with weavers across India, Ali creates new textiles based on traditional techniques. Ali primarily works with hand-loom weavers in West Bengal and the brand has a strict zero-waste policy.
More recently, Ali recently took part of Fashion Revolution Week which was held from April 22 to 28 as a week of international campaigning for sustainable fashion. The online-to-offline campaign commemorates the Rana Plaza disaster which happened on April 24, 2013 in Bangladesh and also promotes sustainable fashion brands such as Ali’s.
Ali also won the sustainable fashion category at Lakme Fashion Week in 2017 and took part in the International Fashion Showcase at London Fashion Week 2019.
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