Nature 4 Nature partners with e-commerce platform ‘Kindlife’

By

Maverick Martins

Published
Nov 30, 2022

Yash Birla’s skin and hair care brand ‘Nature 4 Nature’ has partnered with e-commerce platform ‘Kindlife’ to sell its products on the latter’s platform.

The newly launched brand which has Bollywood actors Ishaan Khattar and Tara Sutaria is banking on the popularity of ‘Kindlife’ to its sales.

Commenting on the association, Yash Birla in a statement said, “We’re excited to collaborate with and trust kindlife for our products. Nature 4 Nature strives and promises its consumers natural products. Associating with an e-commerce website like kindlife which has already gained the trust and confidence of so many natural product consumers, is going to help us propagate our brand mission and get closer to our vision.”

Radhika Ghai, founder of Kindlife added, “Consumers are conscious about the ingredients they use and are moving to toxin-free and natural products. We are excited to partner with Nature 4 Nature and grow to make better beauty accessible to Indians.”

‘Nature 4 Nature’ was founded by Bollywood producer Anand Pandit in association with Yash Birla Ventures and claims to offer 100 percent natural products. The brand sells its products in the Indian market through its website and other popular marketplaces.