Naturali signs Kriti Sanon, Shanaya Kapoor as brand ambassadors
The RP-Sanjiv Goenka Group (RPSG)-owned person care brand ‘Naturali’ has signed actors Kriti Sanon and Shanaya Kapoor as its brand ambassadors.
Sanon and Kapoor will endorse the brand’s haircare and skincare range respectively. Naturali has launched a TVC featuring the actors and plans to launch campaigns across platforms to promote its products.
Commenting on the launch, Shashwat Goenka sector head retail and FMCG at RPSG in a statement said, “We are very glad to announce Kriti Sanon as the face of the Naturali haircare range while Shanaya Kapoor represents the skincare offerings. We are a new, bold, and trendy brand and we wanted to associate with individuals who could help bring out and advocate these values.”
Kriti Sanon added, ‘I am extremely thrilled to be associating with Naturali hair care. I have always been an ardent supporter of the ‘no nasties’ proposition in terms of my haircare wants, therefore this affiliation got here very naturally to me.”
Talking about her association with the brand, Shanaya Kapoor added, ‘It is exhilarating to be associated with Naturali skincare range. It’s a brand that I feel enhances my persona and I’m positive, identical to me, quite a bit of younger ladies are going to immediately join with it.”
RPSG had recently launched Naturali marking its entry into the personal care sector. The brand is available on leading e-commerce platforms like Amazon, Flipkart, Nykaa, and others along with retail outlets across India.
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