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Published
Mar 23, 2021
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Natural Diamond Council launches first trend report at FDCI x Lakme Fashion Week

Published
Mar 23, 2021

The Natural Diamond Council’s content publishing platform Only Natural Diamonds created its first Jewellery Trend Report and launched it during the first Fashion Design Council of India x Lakme Fashion Week.

The Natural Diamond Council's first ever trend report provides an overview of jewellery in India in 2021 - Only Natural Diamonds In- Facebook


The report is available to download from Natural Diamonds’ website and includes segments such as 'His & Hers’ by U.S.-based fashion designer Bibhu Mohapatra; ‘Gender-fluid Jewellery’; and ‘Shapeshifter’ by jewellery journalist, Katerina Perez. The report also features a ‘Where to Buy’ section at the end.
 
“This year marks the Natural Diamond Council’s first-ever Jewellery Trend Report for India,” Only Natural Diamonds announced on its India Facebook page. “We spoke to the Style Collective: Leading taste and style-makers, members of the royal family, renowned bloggers, and writers to determine the fine jewellery trends for 2021.”

“Our first-ever Trend Report showcases natural diamonds like you have never seen before,” wrote the Natural Diamond Council’s managing director, Richa Singh, in the introduction to the report. “This report is a product of love and labour and I hope it inspires you to wear your personality, and most importantly, have fun with jewellery.”
 
In partnership with the FDCI x Lakme Fashion Week, the organisations are promoting the report on their respective social media platforms along with a series of exclusive videos showcasing jewellery that features in the report. The initiative aims to promote natural diamonds at a time when imports of synthetic diamonds are rising and the market is increasingly competitive. 

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