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Published
Aug 22, 2022
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Natural Diamond Council launches branded podcast series

Published
Aug 22, 2022

The Natural Diamond Council has launched a new branded podcast series titled ‘Pyaar Actually – Love Stories like No Other’ to promote natural diamonds to Indian shoppers. 

Diamonds by Buccellati - Natural Diamond Council- Facebook


The Natural Diamond Council’s new podcast series will comprise 12 episodes, the Gem and Jewellery Export Promotion Council reported on its website. The podcast will feature guests including celebrities Shriya Pilgaonkar, Aahana Kumra, and Akshay Oberoi among others who will share their own natural diamond stories to present the gems as desirable and timeless. 
 
“In our endeavour to grow the industry and increase desirability for natural diamonds, we are exploring every medium that the consumer prefers,” said the Natural Diamond Council’s managing director got India and the Middle East Richa Singh, the GJEPC reported. “Audio is the medium closest to the audience’s heart as the new generation engages in personalised content that helps them introspect and celebrate their individual journey.”

Pyaar Actually aims to draw a parallel between natural diamonds and love and relationships, with the values of endurance, strength, and rarity. With the increase in popularity of lab-grown diamonds, the Natural Diamond Council is keen to make sure that natural diamonds remain popular for fine jewellery. 
 
“When consumers are at their best and reflecting about special moments, audio is the ideal personal medium to remind them of all the experiences they have gone through,” said Singh. “With this podcast we are recreating the beautiful moments and giving them hope of all the wonderful things that are yet to come their way.”

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