Natural beauty brand Sri Sri Tattva launches first 'wellness centre' in Lucknow

By

Isabelle Crossley

Published
Sep 27, 2018

Sri Sri Tattva, an Ayurveda-based brand that produces cosmetic, health, and wellness products as well as clothing, has opened its first “wellness centre” in Lucknow bringing its Uttar Pradeshstore  total to three and India total to 11.

As India’s natural health and beauty market continues to grow, Sri Sri Tattva is continuing to expand offline throughout the country. The brand opened Lucknow’s largest wellness centre and inaugurated it at the Ramada Hotel and Convention Centre during the 53rd FHRAI Annual Convention. The centre was opened with four treatment rooms and the business will expand this to nine rooms within the coming six months.

The centre offers classes in various techniques of yoga and meditation, as well as an array of Ayurvedic therapies such as Abhyanga, Nadi Pariksha, and Kati Vasti.

Not only will this centre promote the lifestyle that inspired the brand itself, but will also promote the brand’s various products that are designed to be used in conjunction with the lifestyle the centre purports.

“Sri Sri Tattva is happy to announce the launch of its Panchkarma centre at the Ramada Hotel & Convention Centre,” Arvind Varchaswi, the managing director of Sri Sri Tattva, said at the opening.

“Guests can now experience authentic Ayurveda therapies offered by the Panchakarma centre at this beautiful property in Lucknow. I am sure this is the beginning of a fruitful relationship and we look forward to opening many such centres very soon. The hotel has the perfect ambience that compliments holistic healing. We welcome people from the region and also guests visiting Lucknow to come experience and benefit from the offerings of the Panchakarma centre.”

By showcasing and teaching potential customers about the potential benefits of “natural living”, the brand is promoting its products as part of a lifestyle. This concept could be the key to retaining customers in an increasingly competitive beauty and wellness market.