Natalie Lee is YNAP's new Asia Pacific General Manager
Yoox Net-A-Porter (YNAP) has named Natalie Lee as General Manager for the APAC region. She has extensive experience operating in APAC’s high-growth fashion and e-commerce sector and joins from Vestiaire Collective, where, as VP for APAC, “she led the region in becoming a key hub”.
Before this, she led the Fashion Category at Coupang, the largest and fastest-growing e-commerce platform in Korea, and the Women’s Fashion & Beauty category at Zalora.
At YNAP, she’ll be responsible for overseeing Marketing, Communications, Personal Shopping and Commercial planning across all APAC countries outside of mainland China and Japan. She’ll report to Paolo Mascio, Chief Regional Officer.
Her key task is to further strengthen YNAP’s presence locally, “where it has a strong customer base serviced by multiple regional offices, distribution centres and digital production studios”.
Mascio said: “APAC is one of the fastest-growing online markets globally, making it one of the most exciting places in the world to be doing business. Natalie brings a wealth of experience in fashion e-commerce and has an exceptional understanding of the mindset and behaviours of APAC customers.”
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