Nat Habit expanded products, customer base, and employee total in 2022

By

Isabelle Crossley

Published
Dec 29, 2022

Nat Habit expanded its product lines, customer base, and employee total in 2022. The beauty and personal care brand plans to enter the offline retail market by the end of the 2023 financial year. 

The brand began 2022 with 2.5 lakh customers and expanded this to total 8 lakh customers at the end of the year, Nat Habit announced in a press release on December 28. Expanding both its sales channels and product ranges in 2022, Nat Habit is now available on marketplaces including Amazon, Nykaa, Flipkart, and FirstCry and its own e-commerce serves are also expanded. 
 
“With changing times, and ever-evolving consumer requirements, it is imperative that we continue to adapt and put our best foot forward,” said Nat Habit’s founder Swagatika Das in a press release. “In the year 2023 Nat Habit will continue to focus on Innovation– whether it is innovation in our products that we bring to you, innovation in processes and technology that will help us deliver ourselves better, or innovation in our messaging and communications.”

New product line launches in 2022 included a ‘Malai’ range of skincare products and an ‘Aloe Gel’ range of Aloe Vera personal care goods. The brand also launched two limited edition festive ranges and forayed into the fast growing baby care market. Nat Habit also increased its employee base from 50 to 150 employees this calendar year. 
 
“We promise to touch 30 lakh households by FY23 and are even planning to enter the offline retail space as well,” said Das. “With respect to our product portfolio, we will expand our ranges by introducing 15 new innovative and fresh products.”