Nasher Miles names cricketer Rishabh Pant as brand ambassador
Direct-to-consumer brand Nasher Miles has appointed Indian cricketer Rishabh Pant as its brand ambassador.
As part of the association, the brand will run digital advertisements featuring the cricketer to widen its reach in untapped markets across India.
Commenting on the association, Lokesh Daga, founder CEO of Nasher Miles in a statement said, “In India, cricket cuts across all age groups, segments and geographies, and Rishabh is a well- known Indian wicketkeeper batsman. Through this fruitful collaboration with Rishabh, we hope to reach an extended audience from tier 1, 2 and 3 cities and even beyond.”
Rishabh Pant added, “I am super excited to be the face of Nasher Miles, and I love what they are doing as a new-age brand helping modern consumers flaunt their colourful bags with stunning airport looks. I completely resonate with the brand’s motto of making travel experiences more fun, efficient, and memorable through its wide range of affordable travel bags and accessories.”
Nasher Miles product portfolio includes luggage bags, backpacks, and travel accessories. The brand sells through its website and major e-commerce platforms like Flipkart, Amazon, Myntra, Ajio, and Jio Mart.
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