Narayan Jewellers launches new e-commerce store

By

Isabelle Crossley

Published
Sep 20, 2022

Narayan Jewellers has launched a new, e-commerce enabled website to cater to customers across both India and abroad. The diamond jewellery brand launched the new e-commerce store with celebrity Mira Rajpur Kapoor, wife of actor Shahid Kapoor, the brand announced on Facebook.

Along with the launch of its new e-commerce capabilities, Narayan Jewellers also launched a new product line named ‘Elegance’. The line features limited edition collections with a small number of pieces available per design. Recent launches in the category include a range of lightweight ‘Layering Necklaces’ with delicate detailing and a mix of pastel hued gemstones and pearls. 
 
“Many congratulations to Narayan Jewellers, Ketan and Jatin Chokshi for the launch of their new e-commerce website,” said Rajput Kapoor in a statement, the Gem and Jewellery Export Promotion Council reported on its website. “It’s amazing to see how Narayan has blended their over 80-year-old legacy with newest technology with its designs and aesthetics.”

The Baroda-based business also recently launched its ‘One-in-a-Million’ jewellery category which requires a special membership and enables shoppers to browse exclusive designs. Products include diamond chokers and earrings, as modelled by Mira Rajput Kapoor.