Narayan Jewellers collaborate with Forevermark to launch collection at NYFW

By

Maverick Martins

Published
Sep 12, 2017

Indian Jewellery brand Narayan Jewellers by Ketan and Jatin Chokshi launched their new festive collection with designer Bibhu Mohaptra at the New York Fashion Week (NYFW) runway.
 

Their new exclusive festive collection crafted with Forevermark diamonds was showcased at the Bibhu Mohapatra S/S 18 show.
 
After its success in India, Narayan jewellers is planning to foray into the global jewellery market and feels that their show will help open doors for the brand in the international markets.

“A jewellery brand which was launched in a small town in Vadodara 75 years back is today showcasing an entire collection at the mecca of fashion, the New York Fashion Week. We had plans for global market and this collaboration with Forevermark by DeBeers and Designer Bibhu Mohaptra is a step forward in that direction,” said Ketan Chokshi, Owner, Narayan Jewellers in a statement.
 
The collection is inspired by the celestial bodies and the universal concept of Solar System. The exquisite collection included spectacular neckpieces, elegant earrings, dainty ring bracelet, luxuriously crafted two-finger ring, and elegant bangles amongst others.
 
“I am very thrilled to say that I had the opportunity of collaborating with Narayan Jewelers, the heritage brand with a legacy of 75 years, to create exclusive new pieces for my spring 18 collection that is an extension of my Artemis collection with special collaboration with F​orevermark diamonds,” shared designer Bibhu Mohapatra.
 
Sachin Jain, President Forevermark India, said, "We are extremely proud to be associated with Bibhu Mohapatra for the New York Fashion week through our trusted partners, Narayan Jewellers. These elegant pieces designed by Narayan are inspired by the Forevermark Artemis collection, which go beyond traditional Indian jewellery and yet retain an heirloom value."
 
Narayan Jewellers is a multiple award winning jewellery brand from India founded in 1940 by Ambalal Chaturbhai Chokshi. It is a favorite amongst both Bollywood and Hollywood celebrities.