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Published
Oct 9, 2017
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Nappa Dori to open warehouse store in New Delhi

Published
Oct 9, 2017

On October 14, multi-brand fashion and lifestyle business Nappa Dori will open a new retail outlet, one of its biggest yet, in Chattarpur, New Delhi.

The new Nappa Dori Warehouse will open in New Delhi on October 14 - Nappa Dori- Facebook


The Dhan Mill Compound will house the new Nappa Dori store which will be part fashion and lifestyle store, part concept space. Along with products for sale, the warehouse will house a workspace and library and a café. The idea is to showcase the brand’s aesthetic and give shoppers more ways to enjoy the space. The company has teamed up with Mumbai based Paper Planes for its indie magazine selection in the library and with Blue Tokai for the coffee in its Café Dori area where all day breakfast and light bites will also be available.

Some of the brands Nappa Dori will house in the warehouse include VegNonVeg sneakers, Bodice, and Shift. The space boasts 6,000 square feet and is designed to look modern and industrial with large quantities of greenery to balance it out for a more natural feel. Clothing, accessories, and lifestyle products fill out the space and, despite there being a large brand selection, an overall modern and simple aesthetic is maintained.

Gautam Sinha, who founded Nappa Dori in 2010, said about his new project: “The idea has been brewing in my head for a long time, but I only started working on it in the last six months. The term ‘concept store’ has been used in the wrong context in India for a long time, and we are trying to change that. This is the first truly ‘concept’ store in Delhi where it’s not just about retail but a bouquet of different elements combined together.”

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