Nachke partners with Downtown, expands product range
Mumbai-based clothing brand Nachke has partnered with Girish Dhoot owner of retail shop Downtown to strengthen its presence in the dance-wear category in the Indian market.
The brand has also diversified its product portfolio with the addition of new active wear range to make inroads into the lucrative activewear market in India.
Nachke’s new range includes tracksuits, joggers, cargo pants, crop tops, t-shirts, oversized t-shirts, jackets, hoodies, caps, shoes, and other accessories.
Commenting on the partnership and category expansion, Ajay Shivan founder director of Nachke, in a statement said, “Nachke is all that I wished to have when I was shopping so hence it is going to be a brand that offers everything from tracksuits, yoga wear, caps and shoes for all men and women who want to buy apparels that are fashionable and comfortable. I am also happy to announce that the Nachke website will have an exclusive section for Downtown collections.”
Girish Dhoot partner of Nachke added, “I am thrilled to be partnering with Ajay Shivan for Nachke. It is a great and unique idea. We have worked on many projects in the entertainment industry and now we are excited to take this project on another level.”
Nachke was founded in 2020 by Ajay Shivan and claims to India’s first dance-wear clothing brand.
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