NBA partners with Reliance Retail to launch its merchandise in India

By

Maverick Martins

Published
Oct 12, 2022

The National Basketball Association (NBA) have collaborated with India’s largest retailer Reliance Retail Ltd to launch its extensive range of merchandise in the Indian market.

As part of the collaboration, Reliance Retail recently launched a wide selection of NBA team and league-branded products to fans in India, including a comprehensive range of adult and youth apparel, accessories, back-to-school supplies, toys, collectibles and more. 

Commenting on the partnership, Rob Millman, senior vice president of international licensing and business development at NBA in a statement said, “Reliance has been a trusted partner of the NBA for years, and through this collaboration we look forward to strengthening our retail presence in India together. As the NBA’s popularity in India continues to grow, making products more broadly available reflects our commitment to providing fans in India with a more wide-ranging NBA experience.”

Akhilesh Prasad, president CEO fashion and lifestyle at Reliance Retail Ltd added, “The NBA is one of the most followed sports leagues globally, and Reliance Retail is excited to offer an extensive range of merchandise to NBA fans in India. Our goal is to ensure that Reliance Retail stores are the go-to destination for NBA fans across the country.”

The new merchandise will be available for fans at select Reliance Retail stores across the country and on Reliance Retail’s e-commerce platforms.