Myntra to host EORS 12 from June 19 to 22, expects 3 million shoppers

By

Maverick Martins

Published
Jun 16, 2020

Fashion e-commerce platform Myntra has announced that the 12th edition of its bi-annual ‘End of Reason Sale (EORS)’ will be held from June 19 – 22.
 

Myntra will be offering over 7 lakh styles from 3,000 plus fashion brands and expected around 3 million customers to shop during the sale event. It expects tier 2 and tier 3 cities to contribute significantly to its growth during the sale event.
 
The Flipkart-owned e-tailer has launched 50 new brands on its platform ahead of the event, including brands such as Chicco, Khadims, Charles & Keith, La Senza, Globus, Gant, and Budweiser, among others.

Commenting on EORS, Amar Nagaram CEO of Myntra, in a statement said: “This edition of EORS will be an important one in the present context where customers will have the opportunity to access the best of fashion and lifestyle brands from the safety of their homes, as they look forward to embracing normalcy after a hiatus of over two months. There is significant pent up demand on the consumer side, as well as keenness on the brands’ side to return to business.
 
“In these times, the safety of our customers and delivery partners is high on priority for us. We are taking several precautionary measures across the supply chain, from the warehouse to the point of delivery, in accordance with guidelines issued by the government,” Nagaram added.
 
Myntra has partnered with Bollywood actors like Hrithik Roshan, Sonakshi Sinha, and Tollywood actress Samantha Akkineni to promote this edition of the EORS event.