Myntra takes Mango offline with first physical store in Delhi

By

Maverick Martins

Published
Oct 5, 2017

Spanish fast fashion brand Mango has opened its first brick-and-mortar store with the latest concept in Delhi, in collaboration with Myntra.
 

Online fashion portal Myntra has partnered with select retail companies in the country to expand Mango’s offline presence across the country and also help strengthen its omni channel strategy for the brand.
 
Myntra is planning to add 25 brick and mortal stores for Mango over the next five years through partnerships with retail companies and will be adding its second store in the country at the Phoenix Mall in Mumbai next month.

Mango Executive Vice President, Daniel López in a statement said, “This is the beginning of an expansion plan in India that will cover the next 5 years. We have an excellent relationship with Myntra and their expertise has allowed us to reach virtually every corner of India and increase our customer base exponentially as a result. Following an omni-channel strategy and having a presence in the country with physical stores will allow us to generate value for consumers by improving their shopping experience”.
 
Speaking on the occasion, Ananth Narayanan, CEO of Myntra & Jabong, said, “Helping launch the first Mango store in Delhi is a huge step in the direction of building a robust omni-channel presence for the brand. Mango has been growing at a 100% YoY rate on the platform and continues to enjoy great fashion appeal amongst shoppers in India.”
 
The Delhi store at Select Citywalk Mall in Saket district was opened by Bollywood actress Ileana D’Cruz. The store is equipped with advanced technology to provide a seamless shopping experience for customers in India.