Myntra strengthens offline presence with ‘Roadster Go’ store in Bengaluru
today May 21, 2019
Online fashion retailer Myntra has strengthened the offline presence for its private label brand ‘Roadster’ with the opening of its new store in the city of Bengaluru.
The ‘Roadster Go’ offline store is located at Vega City mall in Bengaluru and spread across an area of 3,200 square feet, making it the biggest store for the brand in the country.
Myntra’s target audience for the Roadster brand is the millennials and is banking on technology to drive sales at its new store in the city.
Commenting on the store opening, Amar Nagaram, head at Myntra Jabong in a statement said, “Roadster has shown how fashion and technology, when integrated, create unique experiences that take offline shopping to a new level. As a pioneer in omni-channel fashion, Myntra is committed to strengthening its offline presence through a franchise model and offer new experiences to engage customers and make shopping fast and seamless through technology.”
Myntra has entered the offline segment last year in March with the launch of its first retail store for 'Roadster' in Bengaluru. It is further looking to expand in the offline market by opening 50 stores over the next three years.
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