Myntra strengthens its international brands’ portfolio with the launch of DeFacto

By

Maverick Martins

Published
Dec 3, 2021

Fashion e-commerce retailer Myntra has strengthened its brand portfolio with the launch of the European brand DeFacto on its platform.
 

DeFacto will target the mass-premium consumer segment in India and offer more than 900 styles for men, women and kids and plans to scale it up significantly over the next few months.
 
Commenting on the launch, Sharon Pias chief business officer at Myntra in a statement said, “The launch of DeFacto on our platform will further boost the mass premium segment. DeFacto makes for a significant addition to our portfolio and enables us to provide the best of International fashion brands at affordable prices.”

On their association with Myntra, Berkin Maden head of global e-commerce platforms at DeFacto added, “As DeFacto, we are more than happy to expand our operation to India and join Myntra, the biggest fashion marketplace in India. We aim to achieve sustainable and fast-paced growth in India, one of our target countries in Asia. We are excited about our India operations in the years to come.”
 
DeFacto is one of the leading fashion brands with a global presence of 503 offline stores across 47 countries.