Myntra strengthens international brand portfolio with Kenneth Cole

By

Maverick Martins

Published
Dec 6, 2022

Fashion e-commerce major Myntra has strengthened its international brand portfolio with the addition American fashion Kenneth Cole on its platform ahead of its end of reason sale event.

Kenneth Cole will have a dedicated online brand store on the Myntra platform offering over 140 stock keeping units across categories like t-shirts, shirts, jeans, and winter wear.

With this association, Kenneth Cole aims to expand its presence in the Indian market and banking on Myntra’s large customer base to fuel its growth in India.

Commenting on the launch, Nandita Sinha, CEO of Myntra in a statement said, “Kenneth Cole has created a mark for itself over the years, among global fashion and lifestyle consumers. We are delighted to welcome Kenneth Cole on Myntra and are confident of the brand being able to build deeper salience with the millions of shoppers across the country, especially with Kenneth Cole’s product-driven approach and Myntra’s wide reach and popularity with India’s fashion-forward consumer base.”

Kenneth Cole added, “We are excited to announce this initiative which is intended to firmly establish our footprint in the Indian market.  Myntra is one of the leading platforms in the fashion and lifestyle space and we are looking forward to partnering with them to meet the hyper-growing stylish aspirations of Indian consumers.”

Founded in 1982, Kenneth Cole is one of the leading fashion brands worldwide and sells through stores as well as e-commerce platforms.