Published
Jul 14, 2017
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Myntra showcases collection in New York , Bollywood beauties walk in sarees

Published
Jul 14, 2017

India’s leading online fashion retailer Myntra entered the Times Square, New York city in style with Bollywood actors walking as showstoppers to kick start the International Indian Film Academy (IIFA) celebrations.


Myntra

 
Bollywood beauties Dia Mirza and Tapsee Pannu were the show stoppers at the event and dazzled in sarees specially tweaked by Myntra to give the classic Indian wear a modern and relevant twist.

Myntra got an opportunity to showcase its in-house collection globally at the fashion show choreographed by veteran fashion choreographer Achala Sachdev under IIFA STOMP. The curated attire showcased everyday wear, airport looks with funky add ons and ethnic wear, to suit various tastes and preferences.

Myntra was overwhelmed with the response the show received and has introduced a shoppable video to give its customers back home in India an opportunity to shop collection showcased in New York.

Gunjan Soni, CMO, Myntra, in a statement said, “Our commitment to bring global fashion to India has taken a leap with the fashion showcase. We have received an overwhelming response from the crowds and it was great being a part of the movement. We have also introduced a shoppable video for our shoppers back home wherein they buy what they see on the ramp. We are now looking forward to continue with the momentum, magnifying the presence of Myntra with more engaging activities.”
 
The fashion show also saw presence Bollywood celebrities Varun Dhawan, Huma Qureshi, Shilpa Shetty and Disha Patani.

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