Myntra sees StyleCast demand double in six months
Flipkart’s fashion arm Myntra has seen demand for its ‘StyleCast’ service double over the past six months and has expanded clothing and accessories styles available through the service by 400%.
In response to growing demand for Myntra’s StyleCast dedicated store, the business has increased the number of fashion and lifestyle goods available on it from 7,000 styles at its launch in December 2021 to 35,000 as of June this year, Indian Retailer reported. StyleCast’s monthly product drops are designed to reflect global fashion trends to engage a Gen Z audience.
“We are very excited by the growth in demand for our offerings on StyleCast,” said Myntra’s vice president and head of apparel Padma Kumar, Indian Retailer reported. “This is a clear indication of Myntra connecting deeper with the taste and aesthetics of young shoppers. We will continue to innovate and add more features to the vertical in order to be the destination of choice to the fashion-forward Gen-Z cohort of the country.”
Myntra StyleCast has a dedicated Instagram account, which currently has around 21,300 followers and features interactive content made with fashion influencers. The initiative harnesses the growing popularity of interactive online shopping and appetite for branded fashion amongst 16 to 25 year olds. The business recently held its ‘End of Reason’ sale, its largest sale event of the year, from June 11 to 17 online, across the Myntra and Myntra StyleCast platforms.
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