Myntra sees social commerce monthly active users cross 15 million
Fashion e-commerce platform Myntra has seen monthly active users of its social commerce offerings Myntra Studio and M-live cross 15 million with participation from over 100 brands. Overall traffic on the platform has also increased by 40% over the past year.
As social commerce increases in popularity in India, Myntra has increased focus on its social commerce endeavours which enable shoppers to purchase fashion and lifestyle goods on live shopping shows, often presented by celebrities or influencers. Myntra expects its social commerce impressions to cross one billion this year, the business announced in a press release on May 11.
“Social Commerce is a fundamentally new approach to online shopping,” said Myntra’s senior director of Social Commerce Arun Devanathan in a press release. “Being one of the pioneers of this model of content-led shopping, we have closely witnessed the remarkable transformation of the interactions between the consumers, brands and creators. The relationships between these groups have significantly deepened on our platform with the overall traffic on social commerce seeing a 30% uptick and the total time spent nearly tripling within the last year. We will continue to aggressively build adoption for this proposition and are looking forward to unlocking the billion impressions landmark through impactful interventions over the next six months.”
Myntra Studio has seen strong uptake from urban and metro consumers and M-Live has its main customer base in Tier 2 and 3 areas. The business has seen the total time spent by customers on its live shopping services increase by close to three times from 2021 and 2022 and it expects this trend to continue.
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