Myntra sees 51 percent rise in traffic during EORS 13, sells over 11 million items
Fashion e-commerce major Myntra witnessed a 51 percent rise during the 13th edition of its flagship End of Reason Sale (EORS) and sold over 11 million items catering to more than 5 million orders.
The five-day fashion event saw participation by over 3.2 million shoppers and claimed to have processed a record-breaking 19000 plus items per minute at peak.
Among metros, Delhi, Bangalore, Mumbai, Hyderabad, Pune topped the list of contributors to the sale, while Lucknow, Patna, Jaipur, Dehradun, Ernakulam, Nashik topped the list of tier 2 and 3 cities.
Speaking on the success of EORS-13, Amar Nagaram CEO Myntra in a statement said, “EORS-13 is the biggest fashion event of the year that has culminated into a massive success with customers buying 11 million items. It is extremely encouraging to witness shoppers from both metros and tier 2 and 3 cities shop with great fervour for the entire family, helping the fashion industry bounce back much stronger, reinstating optimism and hope for the coming year."
“This year-end event has also solidified our partnership with brands as they left no stone unturned to reinvent themselves to provide the best shopping experience to our customers,” he added
Myntra’s EORS winter edition was held from December 20 to 24.
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