Myntra sees 19 million visitors on first day of Big Fashion Festival sale event
Fashion e-commerce platform Myntra witnessed its highest-ever first-day traffic for its flagship event ‘Big Fashion Festival’ with over 19 million customers visiting the platform on day one.
Myntra claims to have sold over six lakh items in the first one hour and four million items on the opening day of the sale, with around 40 percent of orders from tier 2, 3 cities and beyond.
The company said that the beauty and personal care category topped the sales growth, followed by accessories and sports apparel.
Commenting on the development, Amar Nagaram, CEO of Myntra, in a statement said: “It is truly exhilarating to witness such a thumping start to our Big Fashion Festival, which has been nothing short of incredible and has surpassed our expectations in every regard.”
“We are confident of this momentum continuing over the next seven days to call it the greatest BFF so far, bringing joy to our customers, brand partners, sellers as well as logistics partners and last mile delivery agents and making festive moments special for everyone,” he added.
During the eight-day sale event, Myntra plans to acquire around 1.5 million new shoppers. Myntra’s 'Big Fashion Festival' will conclude on October 10.
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