×
148
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
Published
Nov 24, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Myntra scales its social commerce offering with 'M-Live'

Published
Nov 24, 2021

Myntra plans to reach millions of shoppers with its new social commerce offering ‘M-Live’ which offers a real-time live shopping experience, Flipkart’s fashion arm announced on November 23. 

Myntra is strengthening its partnerships with Indian influencers as it pushes social commerce - Myntra- Facebook


With the launch of ‘M-Live’, Myntra has solidified its focus on the fast growing social commerce sector. Designed to cater to young shoppers across India, M-Live joins Myntra’s other two social commerce ventures Myntra Fashion Superstar and Myntra Studio as a primarily live video streaming and live commerce platform, the business told the Press Trust of India. 
 
M-Live will host influencers and fashion and beauty experts for live video sessions where they will showcase products, style outfits, and share tutorials. The business aims to use the service to facilitate real-time engagement between consumers and brands, to boost sales and increase engagements. People watching the live videos will be able to shop the featured products instantly and confer with other viewers about the items for social validation. 

“With Myntra Fashion Superstar, Myntra Studio, and now M-Live, an immersive live video shopping experience, we are heralding a new age in fashion and beauty, making big strides in the social commerce landscape, with our path-breaking tech-pivoted solutions,” said Myntra’s vice-president and business head (social commerce) Achint Setia, the Press Trust of India reported. 
 
Myntra has seen its content-led commerce grow significantly in the past six months, ET Retail reported.

The business has reported that some of the most popular brands on its shoppable content platform Myntra Studio experience between two to three times larger communities there than on similar influencer-led platforms, according to the business.

Myntra also expects Myntra Studio’s user base to grow from around 20% of its overall monthly active user base to 50% in the next three to four years. 

Copyright © 2022 FashionNetwork.com All rights reserved.