Myntra's House of Pataudi opens first store in Kondapur
House of Pataudi has opened a new store in Kondapur at Sarath City Capital Mall in Hitec City. The store is Myntra’s private label traditional wear brand’s sixth brick-and-mortar store to date and its first store in Telangana.
The store’s façade features a large TV screen which shows the brand’s film campaigns starring brand face Saif Ali Khan to one side and an occasion wear display on the other. A glass archway marks the entrance to the store and the interior is designed to give the effect of an opulent party.
“It’s another level of regalia,” said Sarath City Capital Mall’s head of mall Indraneel Majumdar, Indian Retailer Bureau reported. “This could be a feather in Myntra’s hat.”
Along with clothing, the store has a dedicated section for footwear as well as accessories and homeware. Numerous products are made by artisans with the aim of celebrating traditional Indian craftsmanship.
Myntra launched House of Pataudi in partnership with Bollywood actor Saif Ali Khan and Exceed Entertainment in October, 2018. The brand specialises in traditional style occasion wear and targets a wide range of ages and backgrounds, inspired by Saif Ali Khan’s own personal style and aesthetics.
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