Myntra’s End of Reason Sale records 50 percent growth, acquires six lakh new customers

By

Maverick Martins

Published
Dec 27, 2019

Flipkart-owned fashion platform Myntra witnessed a 50 percent rise in orders during its latest End of Reason Sale (EORS) as compared to last year's sale.
 

The four-day sale event saw 2.85 million customers placing 4.2 million orders for 9.6 million items. Myntra also acquired six lakh new customers with 68 percent of them coming from tier 2 and 3 cities and towns.
 
Among the metros, Delhi-NCR was the highest contributor to the sale event while Jaipur topped the list of tier 2, 3 towns.

Myntra’s newly launched beauty and personal care were the fastest-growing categories during EORS 11 while jackets, jeans, sweatshirts, and t-shirts were some of the highest-selling products in the apparel category.
 
On the performance of EORS, Amar Nagaram head at Myntra in a statement said, “We have just concluded the most successful EORS in our history, with a 50 percent rise in orders over last year. We broke several records this edition, acquiring six lakh new customers, registering over 115 million sessions on the platform, and 4.2 million orders, which is the highest ever for any EORS. Contribution from Tier-2 and 3 cities continues to grow, with 57 percent orders and 68 percent of new customers coming from these regions.”
 
“We are extremely proud of these milestones and will continue to drive value for brands and customers, and remain committed to providing our ecosystem of partners, including kirana stores and tailors, better income opportunities through events like EORS,” Amar added.
 
Myntra holds the EORS bi-annually, and this year, it hosted its 11th edition from December 22 to 25.