Myntra’s ‘Big Fashion Festival’ gets 14 million visitors on day 1

By

Maverick Martins

Published
Oct 19, 2020

​E-commerce major Myntra’s ‘Big Fashion Festival’ witnessed around 14 million visitors to its platform on the opening day, clocking 100 percent growth over last year.
 

The e-tailer witnessed 150 percent growth in kidswear, and 100 percent growth in beauty and personal care, on day 1 of the event over last year.
 
Myntra’s 50 percent shoppers on day 1 were from tier 2, 3 cities. Top tier 2 cities leading on the first day of the Big Fashion Festival were Guwahati, Bhubaneswar, Dehradun, and Jammu, while Imphal, Aizawl, and Panchkula were leading tier 3 cities.

Commenting on the sale event, Amar Nagaram, CEO of Myntra, in a statement said: “Our ‘Big Fashion Festival’ has had a fantastic start, with customers shopping for 1.2 million products in the first 12 hours, making it the biggest festive event at Myntra to date.  We feel elated with the phenomenal opening response with over 2 lakh new customers participating in the Big Fashion Festival so far.”
 
“This underscores the level of trust shoppers are placing on our platform for the most immersive, convenient and safe shopping experience during this festive season. Shoppers in tier 2 and 3 cities and towns are likely to outdo their counterparts in big cities, in terms of shopping for fashion, this festive season,” he added.
 
Myntra’s seven-day long ‘Big Fashion Festival’ got underway from October 16 and will conclude on October 22.