Myntra’s BFF sale sees 5 million customers, 8 million orders

By

Maverick Martins

Published
Oct 13, 2021

Fashion retailer Myntra’s ‘Big Fashion Festival’ (BFF) saw about 5 million customers placing 8 million orders across categories during the eight-day sale event.
 

Myntra’s BFF sale concluded on October 10 and had 7.6 billion homepage impressions. Around 45 percent of the sales were from tier 2 and 3 cities.
 
Commenting on the success of the Big Fashion Festival, Amar Nagaram of CEO of Myntra in a statement said: “BFF this year has been remarkable enabling customers to meet their evolving festive need states across the country, while giving a strong impetus to the whole ecosystem, consisting of brands, sellers, buyers, vendors, delivery partners, and others, at the start of the festive season.”

“We are elated to witness such a positive sentiment for festive shopping this year and are working towards delivering all orders pertaining to the event over the next few days. We also augmented our kirana partner network which is helping cater to 70 percent of the total deliveries,” he added.
 
Myntra’s BFF sale saw participation by 2600 stores from more than 300 brands in over 40 cities offering over 1.2 lakh styles.