Myntra reports 1.2 million new customers during BFF sale event
Flipkart’s fashion arm Myntra reported over 1.2 million new customers during its recent Big Fashion Festival online sale event. The business also saw over 45% of website visitors coming from Tier 2 and 3 cities, in line with its aims of penetrating more rural areas.
Describing its third BFF sale as its largest scale sale to date, Myntra reported high sales of fashion, beauty, and lifestyle products across its e-commerce site in a press release on October 3. This edition of the BFF includes over 1.5 million products from over 6,000 brands, a 1.5 times increase compared to last year’s BFF.
“Spreading the cheer of festivities, the Myntra Big Fashion Festival concluded on a high note, with 6 million customers placing orders across fashion, beauty and lifestyle, as they shopped for their entire family’s festive needs,” said Myntra’s chief business officer Sharon Pais in a press release. “Our strong last mile network, including 21,000 kirana partners, has fulfilled 60% of deliveries before the end of the event, yet another testament of our customer centricity and commitment to deliver an unparalleled fashion shopping experience.”
One popular product category was watches and wearables which witnessed over 90% growth in demand during the sale. The most popular brands included H&M, Mango, Urbanic, Trendyol, Gant, Forever21, and Forever New.
“The event also gave an impetus to many homegrown D2C brands by bringing them the opportunity to connect with millions of upwardly-mobile fashion-forward shoppers of the country, with some of them registering a robust growth,” said Pais. “We are delighted with the value that this edition of the Big Fashion Festival has been able to bring about for brands across the spectrum including domestic and international, in addition to helping augment income for our kirana partners and artisans while serving the festive fashion needs of our customers.”
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