Myntra partners with Wildcraft to sells face masks on its platform

By

Maverick Martins

Published
Apr 8, 2020

Fashion e-commerce platform Myntra has partnered with one of India’s fastest-growing outdoor gear, clothing, and footwear brand Wildcraft to offer personal protective masks on its platform.
 

The partnership will provide customers access to protective equipment during the nationwide lockdown owing to Covid-19. Wildcraft claims that its protection mask offers a three-layered filtration system and comes with a splash resistance to prevent droplet penetration.
 
Commenting on the partnership, Amar Nagaram CEO of Myntra, in a statement said: “We are looking at serving our customers in the most meaningful way during these trying times and have partnered with Wildcraft to bring high-quality protective masks to people across the country.”

Siddharth Sood, founder of Wildcraft, adds: “It is an opportunity to serve the nation and its citizens in parallel. We plan to step into the Personal Protective Gear (PPG) segment with a set of products under the Hypashield umbrella meant to keep civilians, security, delivery, students, and medical personnel.”
 
The special masks are available in packs of 3, 5 and 7 and are priced at Rs 200 ($3) apiece. Myntra will deliver these masks to millions of customers at their homes through its strong delivery network.
 
The company will provide all its delivery partners with sanitizers and protective masks. Myntra has also covered them by a Covid-19 insurance, which includes pay and benefits in case they are quarantined or diagnosed with the disease.