Myntra partners with Virat Kohli and Anushka Sharma for new festive campaign
Myntra has partnered with celebrity couple Virat Kohli and Anushka Sharma to launch a large-scale campaign across television, social media, and digital. The campaign is to promote Flipkart’s fashion arm’s largest sale event of the year which begins on September 23.
“Festivities in India are about enjoying the joys of life including spending time with friends and family and celebrating the diverse cultures of our country,” said Virat Kohli, Afaqs News reported. “Looking and feeling good is a quintessential of any festival, and fashion plays an important role in achieving this. I am excited to be part of Myntra’s new campaign which is about getting festive ready, shopping trendy fashion and taking the celebrations a notch higher.”
Myntra’s media campaign will include over 350 live sessions which will be held across its live shopping platform M Live, Myntra's Instagram, and its YouTube channel, according to the business. The campaign has launched with the tagline, “Myntra Big Fashion Festival. India's Biggest Fashion Dhamaka. Don't Waste Time,” designed to harness the couple’s popularity and excite shoppers across India.
“The festive season is the most-awaited time of the year,” said Myntra’s CEO Nandita Sinha, Afaqs News reported. “Fashion plays a pivotal role to such festivities, acting as a cultural glue enabling everyone to share the joyous sentiment. Our marketing campaign is a reflection of the celebratory mood of people of the country, that comes after two years of festivities hosted in close door setup, and drives home the point that when it comes to festive fashion shopping, they look nowhere but Myntra. With a wide selection of products in the offing, Big Fashion Festival is all set to make this festive season even special for our consumers.”
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