Myntra partners with the L'Oréal Professional Products Division

By

Maverick Martins

Published
Apr 8, 2022

Fashion and beauty e-commerce player Myntra has partnered with ‘L’Oréal Professional Products Division’ to launch the latter’s products on its platform.
 

With this association, L'Oréal will list marquee hair care products from L’Oréal Professionnel Paris, Matrix, and Biolage on Myntra from April 10.
 
Commenting on the association, Rahul Sachdev, senior director beauty and personal care at Myntra, in a statement said, “We are delighted to offer the ‘L’Oréal Professional Products Division’ on Myntra Beauty. Professional haircare is a fast growing category with immense scope, especially with an increasing base of young people looking for professional, personalized and solution-based care for their hair and skin at home, both in big cities and emerging towns. L’Oréal is a global leader in this segment and our association with them will be a catalyst for bringing professional hair care to the doorsteps of thousands of homes and salons across the country.”

Mathilde Barthelemy-Vigier, brand general manager at L'Oréal Professionnel Paris added, “We are delighted to announce the launch of L’Oréal Professionnel Paris on Myntra, the one-stop destination for fashion, beauty and lifestyle.  This collaboration will allow us to cater to a larger section of fashion and beauty aficionados and enable them to order the best hair care products from the comfort of their home.”
 
The L’Oréal Professional Product will have a dedicated brand store on the Myntra app and expects this association to help it strengthen its foothold in the Indian market.