Myntra partners with Tablez to bring ‘OshKosh B’Gosh’ to India
Fashion e-commerce platform Myntra has partnered with retail group Tablez to bring childrenswear brand ‘OshKosh B’Gosh’ to the Indian market.
OshKosh B’Gosh’ will be sold exclusively in India on Myntra through Tablez which owns the rights for the brand in India.
With the partnership, Myntra has further strengthened its foothold in the childrenswear market and currently has over 400 childrenswear brands on its platform.
OshKosh B’Gosh is hoping that Myntra’s huge customer base will help it capture a large market share of the $7 billion childrenswear fashion market in India.
Commenting on the launch, Amar Nagaram, head at Myntra Jabong, in a statement said, “We are committed to creating a fashion destination for kids and are focused on building the infant and footwear portfolio while enhancing the overall catalogue for kids and pre-teens. With our large user base and wide reach, Myntra offers the perfect channel for OshKosh B’Gosh to scale swiftly, in this market while also helping us solidify our position as the leading destination for kids wear in the country.”
Adeeb Ahamed, managing director at Tablez added, “We are very excited to bring OshKosh B’Gosh to India and partner with Myntra, to offer the brand on its well-reached platform. We believe that it has great potential to become one of the leading brands in the kids' wear segment in India.”
Tablez had earlier brought global brands like Springfield, Women’s Secret, Go Sport and Yoyoso to India.
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