Myntra partners with sportswear brand New Balance
With this association, New Balance will sell a range of products on Myntra across footwear, apparel, bags, and sports accessories.
The brand will start with over 50 stock-keeping unit (SKUs), which will be increased to over 100 in the upcoming months.
Commenting on the association, Sharon Pais, chief business officer at Myntra in a statement said, “As the preferred shopping destination to introduce and house a bevy of leading international brands for shoppers, we are excited to on board New Balance, a legacy global brand that has served millions of sports enthusiasts and professionals for decades.
“New Balance’s partnership with Myntra gives a significant jump to the evolving domestic sports and fitness segment as it opens up one of the largest markets to the iconic brand, considering Myntra’s thriving customer base and deep reach, while also offering a leading brand in global sports and fitness, to our customer base,” Pais added.
Delhi-based Brandman Retail acquired the retailing rights for New Balance in the Indian market last year and since then has been expanding New Balance’s offline and online presence across the country.
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