Published
Feb 20, 2020
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Myntra partners with Microsoft to strengthen technology network

Published
Feb 20, 2020

Flipkart-owned fashion platform Myntra has partnered with Microsoft to strengthen its digital network and offer an unmatched experience to its customers.
 

Myntra partners with Microsoft to strengthen technology network - Myntra


With Microsoft, Myntra is looking to use technology to strengthen its leadership position in the Indian market. Myntra has recorded a 50 percent rise in orders in the latest edition of its biennial End of Reason Sale due to the usage of Microsoft’s Azure.
 
Commenting on the partnership, Amar Nagaram CEO of Myntra in a statement said, “As we accelerate our business and grow our value, the ability to scale our technology in a secure environment to accommodate this growth is critical. The Microsoft Azure platform provides our teams the ability to deliver innovative and personalized capabilities for our customers with speed supported by a strong depth of technology expertise from the Microsoft team.”

Anant Maheshwari president of Microsoft India added, “We are thrilled to partner with Myntra to integrate Azure cloud and analytics capabilities in India’s largest fashion e-tailer. The solutions we build together will empower Myntra to be the leading fashion e-commerce experience from India.”
 
Myntra has worked closely with Microsoft to transform its platform - from supply chain management to inventory to site capabilities. Azure’s capabilities support its entire portfolio of 7,00,000 styles from more than 3,000 international and domestic brands available on its store.

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