Myntra partners with Fossil Group to launch Tryst

By

Maverick Martins

Published
Apr 26, 2019

Fashion e-commerce platform Myntra has collaborated with the Fossil Group to launch ‘Tryst’, the world’s first collection of watches designed using artificial intelligence.
 

Myntra is targeting millennials with its new collection, "Tryst," which will be available in three different models: fashionista, wanderlust, and athleisure. The collection has been priced in the range of Rs 4,500 to Rs 8,000 ($65 to $110).
 
Myntra is confident of becoming a market leader in this segment with Tryst due to its distribution network that covers over 19,000 pin codes. The new collection will be sold exclusively on the platform.

Commenting on the launch, Manohar Kamath, head, Myntra fashion brands in a statement said, “Myntra and Fossil Group have partnered to create a product that benefits from Myntra’s understanding of fashion and Fossil Group’s fine craftsmanship and manufacturing capabilities. We are confident of becoming the market leaders in this segment.”
 
Steve Evans, executive vice president at Fossil Group added, “We are looking at fast fashion within the accessible fashion watch space as an upcoming and important category in the Indian market.”
 
The Tryst collection will be releasing new capsules every three months and will be manufactured and serviced by the Fossil Group.