Myntra partners with Fossil Group to launch BMW watches in India
With this association, Fossil Group will bring the exclusive collections of watches to India for the first time and also plans to launch its first ever BMW watch collection for Summer-2019 on the platform.
Myntra will sell Fossil’s ‘BMW Collection’ and ‘BMW M Motorsport Collection’. Myntra had earlier collaborated with the Fossil Group to launch ‘Tryst’ last month.
Speaking on the launch, Amar Nagaram, head at Myntra Jabong in a statement said, “BMW is an iconic brand and with our association with Fossil Group, we will be providing our customers the first ever opportunity to experience the launch of BMW watches in the country. The partnership also strengthens our existing portfolio of premium watch brands in a big way.”
Johnson Verghese, managing director at Fossil India added, “We are delighted to bring BMW’s watch collections to India. The collections are focused on premium time-pieces and are inspired by motorsport led designs. We have partnered with Myntra for the first online launch of these exclusive collections in India."
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