Myntra partners with content creators for Style Squad

By

Maverick Martins

Published
Feb 22, 2022

E-commerce major Myntra has partnered with content creators and social media influencers for its Style Squad to boost its social commerce initiatives like Myntra Studio and M Live.
 

The Style Squad will be Myntra’s digital ambassadors and help to build platform affinity by driving their fan base to Myntra, while impactfully scaling awareness for Myntra on their social channels.
 
Myntra will offer a host of benefits to its digital ambassador which include monetization opportunities, a steady stream of income, the opportunity to connect with over 7,000 brands at scale, mentorship, and training avenues.

Talking about the concept of Style Squad, Achint Setia, head of marketing and social commerce at Myntra in a statement said, “As pioneers in the space of fashion content, we believe in nurturing upcoming talented creators from the grassroots and giving them adequate exposure, mentorship and training to become superstars on the platform. For Style Squad, we have identified high-performing, creative, edgy and impactful creators from our Social Commerce platforms to craft unparalleled brand and expert-led engagement for Myntra and our brand partners.”
 
Some of the popular creators on the Style Squad include Abhinav Mathur, Ishita Khanna, Asmita Kaushik, Samidha Singh, Pradaini Surva, and winner of Myntra Fashion Superstar’s Season 3, Queen Andro, among others.