Myntra partners with Elle to launch the brand in India

By

Maverick Martins

Published
Nov 25, 2020

Myntra has signed a licensing agreement with the Elle brand, owned by the French Conglomerate Lagardère Group, to produce, distribute and promote the Elle jewellery collection in India. 

The Elle jewellery collection will be pre-launched on the Myntra platform with over 150 styles across earrings, necklaces, bracelets, and sets at a price range of Rs 600 ($8) to Rs 2500. 
 
Commenting on the partnership, Camille Thelu, vice president and managing director at Lagardère Active Enterprises EMEA and India, in a statement said: “We’re thrilled and honoured to be working with the Myntra team. Our united expertise enables us to present a stylish combination of jewellery accessible to all women, through Myntra and for the first time in the Indian market.” 

Ayyappan Rajagopal, head of business at Myntra, added: “Myntra offers the perfect platform for Elle to launch its fashionable Parisian lifestyle-inspired jewellery in India. The strength of our brand portfolio allows Elle to broaden its cross-category representation. With the launch, we aim to further strengthen our jewellery portfolio.”
 
The Elle brand is owned by the Lagardère Group based in France, and Lagardère Active Enterprises is the dedicated business unit of the Lagardère Group, running the non-media brand extension worldwide.