Myntra partners with Chennai Super Kings

By

Maverick Martins

Published
Mar 9, 2021

E-commerce fashion major Myntra has announced its partnership with Chennai Super Kings (CSK) as its official fashion partner for the upcoming Indian Premier League season.
 

With this association, Myntra aims to strengthen its presence in South India with CSK’s strong fan base by building brand salience through a complete 360-degree marketing campaign. As part of the deal, Myntra’s logo will also feature on the front centre of the CSK team’s jersey.
 
Commenting on the partnership, Amar Nagaram, CEO of Myntra, in a statement said: “We are thrilled to become the official fashion partner of Chennai Super Kings for the upcoming T20 season. As the one-stop-shop for fashion in the country, this partnership will add a distinctive dimension to our fashion proposition as we await to touch millions of the Yellow Army hearts.”

Speaking about the association, Chennai Super Kings CEO, KS Viswanathan, added: “Fashion, lifestyle and sport are indelibly linked. I am glad Myntra has decided to scale up their partnership from last season and CSK is delighted to have the opportunity to access Myntra’s multi-million users in the country. We look forward to a long and mutually rewarding association.”
 
The collaboration will also see star players from the CSK team in various promotional activities.