Myntra parters with H&M for 'Myntra Brand Fest'
Flipkart’s fashion arm Myntra has joined forces with Swedish fast fashion brand H&M to launch online shopping event ‘Myntra Brand Fest’. Myntra is also launching numerous international brands on its platform.
Myntra recently launched H&M’s womenswear, menswear, children’s wear, and homeware lines on it e-commerce platform and is promoting the brand’s summer collection with its Myntra Brand Fest. The online shopping event will give customers 15% off on summer styles to celebrate the launch of H&M on the platform, Myntra announced on Facebook on April 28.
The multi-brand business has recently launched a number of international brands on its platform to bolster its western wear offerings. On April 29, Myntra launched Australian womenswear brand Forever New on its platform with a selection of summer dresses and separates.
Another recent international brand launch on Myntra is JC Collection, which Myntra lists the origin as “Asia” and which retails a selection of more formal and office ready women’s dresses.
Turkish brand Trendyol also went live on Myntra on April 28 with a selection of neutral-toned womenswear including summer coats and smart-casual separates. Other recent international launches which went live on Thursday include U.S. brand Guess, Freesoul World, Nakd, and True Religion.
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