Myntra onboards Shah Rukh Khan to boost EORS sales

By

Maverick Martins

Published
May 29, 2023

Fashion e-commerce major Myntra has signed Bollywood actor Shah Rukh Khan as the face of the 18th edition of End of Reason Sale (EORS), its marquee bi-annual fashion event. 

The actor will be seen promoting the EORS event in a series of ad films which will be amplified extensively via multimedia channels and the Myntra app. 

Commenting on the association, Sunder Balasubramanian, chief marketing officer at Myntra in a statement said, “We are thrilled to have Shah Rukh as the face of EORS-18, and are confident that this association is poised to undoubtedly elevate the event to new heights. He is loved by all, which perfectly aligns with the essence of Myntra EORS - an inclusive fashion extravaganza that brings the best of fashion, beauty, and lifestyle within reach for people across the nation.

Shah Rukh Khan added, “I am excited to collaborate with the incredible team at Myntra and play my part in promoting an unforgettable experience for fashion enthusiasts across the country, as they gear up for EORS-18 which is India’s biggest shopping carnival.”

Myntra’s EORS-18 event will commence on June 1.